Kulina.com – Case Study
The Kulina online store was founded more than ten years ago. Kulina is one of the best on the market with over 10,000 products in inventory. Not only thousands of householders, but also professionals in restaurants and hotels from Czech Republic, Poland, Hungary, Romania, Bulgaria and Slovakia shop here.
Having around 10,000 SKUs in inventory and warehouses to serve many customers from 6 countries, Kulina was looking for a stock management software that would help them guarantee one of the primary goals of their business: customer satisfaction, no matter if they are householders or restaurants, Kulina has to have items they need.
After testing out other software, Kulina was searching for a simpler inventory management partner that could reduce time (and by proxy, money) and labour costs spent on manual and routine work.
Due to the size of their inventory and number of suppliers worldwide, Kulina was using an on-premise solution, which covered the basics: suppliers’ dashboard and replenishment analysis. But after several years of rapid growth, it became critical for Kulina to reduce the amount of time and manual work they spend to tackle every challenge they faced with such a big demand for their products.
The main issue this company faced with other providers?
The software Kulina used before required at least 2 team members to maintain the workflow of data collecting, replenishment analysis and planning purchase orders. Statistics and reports regarding best & worst selling items were too complex and took several hours to adjust them for a comfortable usage. And in an age that necessitates faster decisions for competing successfully on different markets, simplicity was a clear hindrance. However, the main issue was communication with suppliers – data adjustments and purchase orders – especially when the seasonal trends are upcoming, retailers want to be sure every order is placed in the right way and suppliers will deliver on time.
Although their previous software provider offered several useful features as well as advanced stock analysis and supplier scoring system, the above mentioned serious problems indicated that it was time for Kulina to switch its inventory solution. The key requirements for the new software were clear: Reasonable pricing, The possibility to automate creating purchase orders, Simple and daily updated sales and inventory forecast dashboard and reducing amount of manual work.
With Inventoro seamlessly taking on the exceptional volume of Kulina’s inventory management, the team is running at maximum efficiency. As of today, they are having over 10,000+ available items, (number of purchase orders)+ purchase orders from (number of suppliers) suppliers and doubled RFTE – ability to manage suppliers, so one team member can now manage 80 suppliers, instead of 40. Kulina is using different dashboards for different business purposes.
Replenishment and Lead Times function allows the team to automate routine tasks and streamline their workflows, resulting in a supply chain system that can focus on what truly matters: the customers and their needs.
Daily updated sales forecast allows the team to keep on track and to know what’s going on now in their business. Also, Kulina’s team uses it for quarterly goal setting, using objective and accurate data. With forecast filters, they can break it down by months, suppliers and products. Which makes Kulina 2 steps ahead of their competition: thanks to these filters, they can place a purchase order 1 year ahead which is a win-win situation for both: Kulina and the supplier. With the Golden Brick feature, Kulina’s team knows how much they lose on the items they don’t sell. So, based on this data they adjust their purchase orders and quickly find suppliers and product alternatives.
What are essential Inventoro benefits?
- Customer service: The Inventoro team is dedicated to remaining communicative and helpful with every question or issue.
- Sales forecast filters: With forecast filters, they can break it down by months, suppliers and products. Which makes Kulina 2 steps ahead of their competition: thanks to these filters, they can place a purchase order 1 year ahead which is a win-win situation for both: Kulina and the supplier.
- Golden Brick: With the Golden Brick feature, Kulina’s team knows how much they lose on the items they don’t sell. So, based on this data they adjust their purchase orders and quickly find suppliers and product alternatives.
We worked with
Antonín Štětina, CEO Kulina Group
and inventory optimization
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